GAZOOGO, one service, focuses on clients that are in the early stages of their thinking. These clients seek clarification and simplification of their dreams. They need to define precisely what they want to achieve.
STRATEGO, a second service, focuses on clients that want to develop action plans for bringing their dreams to reality. Each plan identifies time frames, milestones, and descriptions of the desired reality.
OPINEGO, a third service, focuses on clients who want specific learning in areas where they feel that they need help. For this service, clients define their learning needs. Then, specialists in that learning area work with clients until the desired learning is achieved.
SAGITAUR, the fourth service, focuses on clients who want a strategic partner throughout an entire project. In most cases, these clients complete all of the work related to the previous services before they are considered for SAGITAUR.
PAPPY, the fifth service, focuses on the building of relationships through the PAPPY Program. [PAPPY = Pitch A P........., Personally Yours] here, clients develop pitches that are personal to them. The pitches include Problems, Plans. Preparations, Projects and Partnerships. Each kind of pitch connects to a specific service — Problems to GAZOOGO, Plans to STRATEGO, Preparations to OPINEGO, Projects to SAGITAUR, and Partnerships to all aspects of PAPPY.
Two college professors, Virginia L. McBride and Dorothy L. Merk, created Diagramix. To the effort, Virginia, a graduate of the University of Michigan, brought a background in communications with specific emphasis on radio, television, theater, and platform address. Dorothy, a graduate of Otis Art Institute, brought a background in the fine arts with her emphasis on design, painting, sculpture.
In addition to her teaching, Virginia developed a career path that allowed her to perform as a convention speaker, a radio and television guest, and a speech writer. Her relationships, developed within those activities, led her to serve as a member of several boards of directors of non-profit organizations. She served on the board of the International Teleconferencing Association for several years as well as serving as the Chair of the organization’s Strategic Planning Committee. In addition, she served on the national board of the National Association of Women Business Owners, representing the Los Angeles County Chapter. Prior to joining the national board, she served as both the Los Angeles County Chapter’s Corporate Chair and Chapter President.
In her corporate work with Diagramix, she worked on long-term contracts with the both the City and Port of Los Angeles, the Broadway department stores, several oil production companies, the California Community Colleges, and the Jet Propulsion Laboratory. These contracts focused on solving a range of communication problems within the organizations. Through her work with the National Association of Women Business Owners, she consulted with numerous public utilities and federal agencies in resolving the lack of contracts’ participation of minority- and women-business owners. Also, she worked with numerous small businesses, especially women/minority-owned businesses, that wanted to re-position themselves for greater success.
In contrast, Dorothy established a career as the successful owner of a graphic design business before returning to graduate school to complete her Masters of Fine Arts. Through her fine-art career, she worked with a colleague to create the mosaic on the front of the Federal Building in downtown Los Angeles. Also, she had a drawing travel for more than two years throughout the United States as part of the Smithsonian’s National Drawing Exhibition. Her work has appeared in numerous competitions and shows nationally. She designed a Rose Parade Float for the city of Sierra Madre. She has won both national and international awards for her painting, sculpture, and copper enameling.
In her corporate work with Diagramix, she developed all of the symbols used by the corporation for creating its visual identity. In addition she worked with small businesses to establish their visual corporate-identities. This work included traditional business requirements together with product, service, and package design. Her skills contributed greatly to the re-positioned success of these companies.
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